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Graphic Design

We offer a range of graphic design services, using both offshore design teams and independent local designers who work with us.

For us, design goes beyond mere layout, and requires that the designer considers aesthetic, functional, and many other aspects of an object or process. This usually requires considerable research, thought, modeling, interactive adjustment, and re-design.

It is not just a purely creative process, but must embody current knowledge of best practices on the web, ease of use, usability and accessibility. Wherever possible we focus on user-centered design (UCD) – a design philosophy and a process in which the needs, wants, and limitations of the end user of an interface or document are given extensive attention at each stage of the design process. User-centered design can be characterized as a multi-stage problem solving process that not only requires designers to analyze and foresee how users are likely to use an interface, but to test the validity of their assumptions with regards to user behaviour in real world tests with actual users. Such testing is necessary as it is often very difficult for the designers of an interface to understand intuitively what a first-time user of their design experiences, and what each user’s learning curve may look like.

The chief difference from other interface design philosophies is that user-centered design tries to optimize the user interface around how people can, want, or need to work, rather than forcing the users to change how they work to accommodate the system or function.

We strive to create what works best and seems most intuitive, even if it takes more thought and work to reach that end point.

As well as web site design we can design brochures, stationery, and point of sale materials.

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